The brief

Libresse wanted to become a love brand among young women. Young women are true entrepreneurs. They are building their own careers and they are pursuing their dreams. Libresse wants to help them along the way by giving away € 5000.00 start-up capital.

Strategy

Libresse helps and motivates women to live fearlessly. Because every woman needs a little positive support from time to time.

The campaign

In ‘We have a surprise’, we follow three young fearless entrepreneurs who run their own business. They tell about their dreams, motivations and call on women to be fearless. To register their business idea and win €5000 to follow their heart.