T-Mobile

The brief
Link T-Mobile as a brand to the new Endemol Shine film: ‘House Of No Limits’.

Strategy
Real internet savvies and influencers talk in #superquickhashtags and don’t let a day go by to show themselves to the world. Whether in InstaStories, Snapchat or a TikTok. Being online, always and Unlimited is a must.  That’s why T-mobile launched the film: ‘House of No Limits’. A comedy about the influencer scene. To promote this, we have challenged today’s internet savvies to visit the ‘House of No Limits Experience’. A Halloween night you won’t forget and will need to share.

The campaign
Following the new Halloween slasher comedy ‘House of No Limits’ in which influencer the Netherlands has to suffer, we have created an activation in the form of an experience within a T-mobile store. Experience the feeling of the film and don’t forget to take that last selfie with your favorite creator (Donny Roelvink) before it’s too late …

 

Media
The media approach was layered but with a high frequency. After all, we only had 3 days of media exposure. A full funnel approach where Traffic-builders tried to reach as many people as possible. If the target group clicks on the video, they end up in an Instant Experience. Here we informed the target group about the activation. We retarget them via countdown posts for the event and location based posts with directions to the event. So that the turnout is high and the T-mobile brand remains top of mind. We also used the influencer platform of Donny Roelvink (who is present at the event) to boost brand awareness and visits.

Impressions
2 mil.
Reach
930K
Media exposure
3 dgn
Ad recall
3.5%
Brand uplift
2,5%
Event selfies
90+