Lipton
The brief
Ensure that tea-loving millennials know all about the new Lipton ‘wellness’ range.
Strategy
Lipton offers millennials healthy ‘wellness’ teas which suit any moment of the day. They can give a boost, help you relax, get to sleep, wake you up and help you to detox. Lipton has the perfect tea for every situation.
The campaign
Lipton has the perfect tea for every situation. This insight gave us the idea to go to the next level. From the time you wake until you go to bed, Lipton has a special tea for each and every moment. We came up with a lot of typical millennial situations and matched a tea to them. We translated these scenarios into funny GIFs.