OneFit

The Brief

Develop a campaign in which we sell memberships, connect with members and clearly position our brand DNA: Sweat and Joy lifetsyle!

Strategy

Urbanization in the Netherlands is in full swing. And the liveability of the cities is an important factor for the international millennials (25-40) who settle in the big cities. They are looking for social sport activities that complement their own lifestyle.
But where can you find those sport activities? Which ones suit me? With the services of OneFit you can discover the sport activities of your city, try it out and meet new people. OneFit is not just a membership. It is an Urban lifestyle.

The campaign

Every athlete has different needs. You want to clear your head after a day of hard work.
The holidays are behind you and you want to get rid of the extra pounds. You want to do something different than constantly going to the same gym. You are curious about Crossfit and boxing. You want to “swim” and do “yoga.” You really need someone to get you out of your comfort zone.

Whatever your needs are, with 1100+ different gyms and studios, you can discover what suits you. Whether you are looking for a combination of different sports, want to try everything, alternate nicely or just want to practice one sport.

“Find your Fit”

Media

We have built a bridge between awareness and sales through a full funnel approach. A strong campaign in which we inspired, informed and activated our target group to try out OneFit. With a total of 40 assets, man and female content targetting and banners.  The campaigns results will be available soon.