The Brief

Le Boeuf is a producer of beef products. We are introducing various new beef products through an always on TV strategy. Le Boeuf wants to convince French consumers that beef is perfect for a daily meal. In the stop-motion videos, we therefore show not only how delicious the meat is, but also how easy it is to prepare.

The 4 commercials were broadcast on many French TV stations and pushed on the internet. There, the films were boosted with the hashtag #leboeuftoutsimplement. The videos were also shown at artisan butchers and in the meat department of supermarkets. And deployed nationally through OOH.