The Brief

Promote the new liquorice from Klene online. And look for interaction with our target group.


Klene has something new. liquorice to play with. And to eat. So for everyone who loves characters and something tasty we have Klene Woordzoekers. And it’s fun for young and old. And of course, everyone loves games: Online games or board games.

The campaign

So we have developed 4 different online games where you can win a bag of Klene liquorice if you guess the right word. Let’s play with those tasty characters.