Use a sales proposition to boost instore and online sales and raise brand awareness.
Real women are beautiful. A woman might focus on her own imperfections, but who is really perfect? Precisely, nobody is. Livera wants women to feel the way they genuinely are. Real. Livera’s gorgeous lingerie is wonderfully diverse and fits the way you feel.
Most lingerie brands say that lingerie makes a woman sexy, confident or seductive. Livera doesn’t believe in this and is on the side of the real woman. In this campaign, we focused on portraying different moods to show that Livera has the perfect ensemble for every mood.