Danoontje

The Brief

Develop a campaign in which we communicate our new mission and collaboration with the Jeugdfonds.

Strategy

In each class there are on average 2 to 3 children who cannot exercise due to lack of money for club membership. We want to draw attention to that. But in order not to immediately come up with a tearjerker, we also try to bring out the power of the child in communication.
Children are very resourceful. And are full of fantasy.

The campaign

Playing sports or music helps children in their development. In our campaign we give Danoontje Powerrr a new definition. The Powerrr children have is their imagination. Because of Danoontje and the Jeugdfonds this imagination will turn into reality.  Children will have to opportunity to fulfill their dream and play sports or music.

Danoontje Powerrr